Telstra Wikipedia.Telstra Corporation Ltd.Telstra is an Australian telecommunications and media company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other entertainment products and services.Telstra is Australias largest telecommunications company.Telstra has a long history in Australia, originating together with Australia Post as a government department, the Postmaster Generals Department.Telstra is now fully privatised and has been undergoing a change program to become more customer focused under its recent CEO, David Thodey.New CEO Andy Penn was expected to increase the focus on growth in international markets although this plan is now in doubt.The federal governments National Broadband Network NBN is causing changes to the industry and will see the company progressively sell its copper and HFC networks to NBN Co.Telstra head office is the Telstra Corporate Centre located at 2.Exhibition Street, Melbourne, Australia.Historyedit. Telecom Australia logo, 1.Australian telecommunications services were originally controlled by the Postmaster Generals Department PMG,3 formed in 1.Australian Federation.Prior to 1. 90. 1, telecommunications were administered by each colony.On 1 July 1. 97. 5, separate commissions were established by statute to replace the PMG.Responsibility for postal services was transferred to the Australian Postal Commission Australia Post.The Australian Telecommunications Commission ATC, trading as Telecom Australia, ran domestic telecommunication services.Wikimapia is an online editable map you can describe any place on Earth.Or just surf the map discovering tonns of already marked places.In 1. 98. 9, the ATC was reconstituted as the Australian Telecommunications Corporation.In 1. 99. 2, the Overseas Telecommunications Commission, a separate government body established in 1.Australian Telecommunications Corporation into the short lived Australian and Overseas Telecommunications Corporation AOTC which continued trading under the established identities of Telecom and OTC.The AOTC was renamed to Telstra Corporation Limited in 1.The name Telstra is derived from the word Telecom Australia TEL from Telecom and STRA from Australia.L_k4oZPI/VE35C_TURrI/AAAAAAAAAK8/ZF5NrAnLLKc/s1600/6.JPG' alt='Platinum Hide Ip 3 1 2 8 Final Activated Final Version Of Yahoo' title='Platinum Hide Ip 3 1 2 8 Final Activated Final Version Of Yahoo' />The corporation then traded under the Telstra brand internationally and Telecom Australia domestically until uniform branding of Telstra was introduced throughout the entire organisation in 1.Telstra has faced competition since the early 1. 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Optus Australias second largest communication company and a number of smaller providers.Telstra once retained ownership of the fixed line telephone network, But since the nationwide upgrade to the National Broadband Network NBN The Australian Government now has legal ownership of these lines, Though Telstra has played a big part in this upgrade supplying resources to the government, which has earned Telstra priority on the new network.Telstra also has pay TV and data cable network Foxtel.Other companies offering fixed line services must therefore deal with Telstra, except Optus, Trans.ACT and a few others who have installed their own infrastructure.Overseas Telecommunications CommissioneditThe Overseas Telecommunications Commission OTC was established by an Act of Parliament in August 1.It inherited facilities and resources from Amalgamated Wireless Australasia Limited AWA and Cable Wireless, and was charged with responsibility for all international telecommunications services into, through and out of Australia.On 1 February 1. Australias domestic telecommunications carrier, the Australian Telecommunications Corporation Limited Telecom, to create the Australian and Overseas Telecommunications Corporation Limited AOTC.The new organisation underwent a corporate identity review and was subsequently renamed Telstra Corporation Limited Telstra for international business in 1.PrivatisationeditTelstra was privatised in three different stages, informally known as T1 3.T2 7. 4. 0 and T3 3.In T1, the government sold one third of its shares in Telstra for A1.Australian Stock Exchange.In 1. Telstra shares were sold to the public, leaving the Australian government with 5.In 2. 00. 6, T3 was announced by the government and was the largest of the three public releases, reducing the governments ownership of Telstra to 1.The 1. 7 remainder of Telstra was placed in Australias Future Fund, which will provide superannuation and pensions for Australias public servants.In 2. Future Fund sold off another 2.Telstra to 1. 0. 9.In August 2. Future Fund sold its remaining above market weight Telstra shares, effectively completing Telstras privatisation.With over one million shareholders, Telstra is currently the most widely held ASX listed company.Telstra phone booths showing the current colour scheme, replacing the former orange logo with shades of green and blue.National Broadband NetworkeditOn 2.November 2. 00. 8, Telstra submitted a non complying tender issued by the federal government to build a National Broadband Network, a 1.Australian population in major cities, despite the tender requiring 9.As a result, Telstra was removed from the National Broadband Network RFP process on 1.December 2. 00. 8.In response, Telstra has announced that it will raise speeds on its existing Next G network and HFC cable network so that they both offer higher speeds than the RFP for the NBN requires.Following Telstras exclusion from the National Broadband Network bidding process Telstras share price suffered the biggest one day percentage fall in its history.NBN Co signed a definitive agreement with Telstra on 2.June 2. 01. 1, estimated to be worth A9 billion post tax net present value,1.Telstra agreed to disconnect1.Internet customers from the copper and hybrid fibre coaxial networks in areas where FTTP has been installed, and agreed to lease dark fibre, exchange space and ducts to NBN Co.As part of the agreement, Telstra would not be able to market their mobile network as an alternative to the NBN for a number of years.Telstra remains the owner of its networks.On 1. 8 October 2.Telstra shareholders overwhelmingly approved the deal.On 1. 4 December 2.A1. 1b renegotiated deal Telstra will transfer ownership of its copper and hybrid fibre coaxial HFC networks to NBN while disconnecting premises from these networks.This ownership allows NBN Co to use these networks where it sees fit in for its multi technology NBN rollout.David Thodey CEO era 2.Under the leadership of David Thodey, Telstra embarked upon a transformation agenda to become more sales and service focused.As part of that, an ambitious customer service agenda was defined.In 2. 01. 4, Telstra was named most respected company by the Australian Financial Review newspaper.Market share recoveryeditEarly in 2.Telstra announced the creation of a 1 billion fighting fund to be used in a concerted effort to win back market share in key product categories.This effort seems to have paid off with strong sales momentum announced in February 2.Customer service recoveryeditAs part of its new strategy, Telstra announced that its goal is for customer service to be fundamental to everything we do.In August 2. 01. 1, Telstra Digital announced expansion of customer service into social media with 2.By November 2. 01.Telstra claimed 1.In October 2. 01.Telstra announced that it had grown its Live Chat workforce to 6.The following table shows total complaints handled by the Telecommunications Industry Ombudsman TIO, and of those, the ones made against Telstra.Year. Total complaints.Complaints about Telstra.Percentage of all complaints.Source. 20. 10. 16.Telstra DigitaleditIn February 2.Telstra announced the formation of Telstra Digital under the leadership of Gerd Schenkel who was hired from National Australia BankUBank.Telstra Digitals initial purpose was to improve the use of digital channels for customer service.In April 2. 01. 1, Telstra Digital relaunched its web homepage design.In July 2. 01. 1, Telstra Digital launched Crowd.Support, an online forum to crowd source customer service.As of July 2. 01.Telstras Crowd. Support had 4.It was also cited as an example of scaling at the edge by Deloittes Centre for the Edge.In September 2. 01.Telstra Digital launched a new account services portal to help achieve its goal of managing 3.Telstras transactions.In October 2. 01.
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